User centered design improves the overall usability of your site. This results in less costly back tracking to ensure your product aligns with user needs and business goals from the start. Our services range from testing existing websites to iterative research throughout design and development. Based on your project we can advise which services best suit your needs and budget. 

What we offer

User Research

We offer a variety of testing and research methods to ensure your site is usable for your key audiences including:

• Usability testing
• User interviews
• Card sorting (card sorting demo)
• Tree testing (tree testing demo)
• Surveys
• Google Analytics review and goal tracking

Information Architecture

We help with reducing content, streamlining navigation and making information easier to find. Information Architecture services include:

• Content Strategy
• Site Maps (example site map)
• Content trackers

Expert Review

We review existing sites and provide feedback on how they are performing, providing:

• Consulting
• Best practices analyses
• Competitive analyses
• User stories

Wireframes

Wireframes are the precursor to polished designs. They are sketches of your new site and are a low cost way to effectively blueprint content, navigation and functionality before design and implementation.

Example wireframe

Prototypes

Prototypes help with visualizing functionality and interactions on your new site before designs have been implemented. These can be done on wireframes or higher fidelity designs. Prototypes aid in internal decision making and can also be iteratively tested with end users to ensure your project is headed in the right direction.

Example prototype