User Experience research improves the usability of your website, ensuring your product meets both user needs and business goals. By prioritizing user experience from the start, we reduce the risk of costly revisions later. We offer a range of services from testing existing websites to conducting iterative research throughout design and development. Our UX work is conducted with accessibility top of mind ensuring that your new website is not only user friendly but compliant with WCAG standards. Based on your needs, we can recommend which services fit your project.

What we offer

User Research

UX testing and research ensures that your finished product will align with user needs. Research methods we offer:

• User interviews: Structured conversations with users to gain self-reported, qualitative insights into their behaviors, motivations, and experience using a product.
• Usability testing: Observing users as they interact with a product or prototype to identify usability and functionality concerns.
• Google Analytics review: Collecting and analyzing site performance data (e.g. traffic sources) to evaluate and enhance user experience/engagement.
• Card sorting (card sorting demo): A technique where users organize topics of importance into groups that make sense to them, which helps us build out the information architecture (IA) and navigation of a website.
• Tree testing (tree testing demo): A technique where users locate items in a simplified menu structure without relying on feedback from visual design or branding elements.
• Surveys: A means of collecting quantitative and/or qualitative data from volunteer users with questions prepared by the design and development team.

Information Architecture

Information architecture (IA) refers to the structuring and organization of content in a website. Creating a functional, user-friendly IA typically involves reducing content, streamlining navigation, and making it easier for the user to locate information.

Our information architecture services include:

• Content Strategy
• Site Maps (example site map)
• Content trackers

Expert Review

We evaluate existing sites and provide feedback on how they’re performing. Deliverables may include:

• Consulting
• Best practices analysis
• Competitive analyses
• User stories

Wireframes

Wireframes are the precursors to final, polished designs. They’re a low-cost way to effectively blueprint content, navigation, and functionality before implementation.

Example wireframe

Prototypes

Prototypes serve to visualize functionality and future interactions on your new site, before designs have been finalized and implemented. They can be built upon wireframes or high-fidelity designs.

Prototypes help you make decisions about the direction of your product and can also be iteratively tested with end users to ensure your project is headed in the right direction.

Example prototype

Work with us

Does enhancing the usability of your website sound like something you are interested in? Feel free to schedule an intake meeting with our team to discuss further!