Every organization needs an online home base. Without engaging content, even the most thoughtfully designed websites can leave users feeling confused, overwhelmed, or empty-handed.  

Content strategy is the roadmap that helps users get where they’re going. Whether they’re on a fact-finding mission, hunting for resources, or simply want to feel inspired and connected, content services ensure they’re rewarded along their journey.

What we offer

User research and content strategy work together to help users navigate efficiently, find what they’re looking for, and discover content they didn’t know they needed. 

To do this, we offer:

• Content audits: Paired with information architecture (IA) and design, these reduce superfluous content and identify information users would find most useful and valuable.
• Content strategy: A sustainable, customized approach to the substance and organization of content that’s consistent with your long-term goals. Deliverables like language/voice guides and content calendars can help keep future publishing consistent and on-target.
• Editorial services: Whether priorities are at capacity or you simply don’t trust ChatGPT to capture your voice, we’re happy to plan and write your content for you.
• Content elevations: When writing new content is beyond your bandwidth (and your budget), content elevations refine and update existing material to showcase their value for your users.
• Content Information Architecture (IA) and tracking: Content IA and tracking ensures your current and planned content have a proper home on your website that users can locate intuitively.
• Content entry: Content entry (CE) migrates old website content to its new home. Content strategy-informed CE ensures only the most relevant, useful content is migrated, styled, and intelligently organized on your new website.
• Content consulting: From mission statements to engagement-driven articles on what’s new in your niche, we’ll work with you to plan the content you need to inspire and build trust with your community.